Machinery & equipment · AI customer acquisition

A buyer taps your ad and asks "how much?": the Agent asks what you need to know, then hands over to your engineers

Buyers see your ad on Facebook or Instagram and tap to message you on WhatsApp, often asking "how much?" first. But the price of a machine depends on the application, capacity, voltage and destination. You write down what must be asked before a quotation, and IceSell's Agent (an AI sales assistant) takes it into account when it asks the buyer, at once and in the buyer's language, then passes the inquiry to your engineers or sales. It never states a price itself.

  • The Agent never quotes a price
  • Quotations come from your engineers and sales
  • Answers only from your material
  • 16 customer languages

What machinery buyers ask after tapping your ad

Eight kinds of questions arrive on WhatsApp again and again once a buyer has tapped your ad. Here is what IceSell does with each, in three groups.

Answers

The Agent answers from your material

  • What are the power, output and dimensions of this model?

    The answer is in your published product material: whatever you wrote in the specifications and uses, it says.

  • What is the minimum order? How long is the lead time? Which port do you ship from?

    The answers are in the company profile and FAQ you wrote: MOQ, typical lead time, shipping and ports.

  • Do you have a manual and a spec sheet? Can you send them?

    Upload the PDF as an attachment to a knowledge-base answer and mark it as something customers may receive, and the Agent attaches it when asked. Whether you see it first is your setting.

Asks first

The Agent asks first, then hands over

  • How much is this machine?

    It never states an amount. It first finds out how many machines and where to, plus the application, capacity and voltage if you wrote them into its requirements. Then it passes the inquiry to an engineer or salesperson, who sends the quotation.

  • I want to process this material. Will your machine do?

    It repeats the uses your material states. Whether the machine fits, or needs changes, it leaves to your engineer: it finds out what the buyer needs, then hands over.

Hands over

Always goes to your team

  • We need a custom size and a different voltage.

    Custom work your material does not cover goes to a colleague to discuss.

  • We want ten machines. A whole production line.

    Very large orders always go to a colleague. You can also set a large-order line: when the quantity reaches it, the Agent keeps collecting the details and alerts you.

  • The machine broke. How do we pay? I want to talk to an engineer.

    Complaints (marked urgent), payment and contracts, and buyers who ask for a person always go to a colleague. The Agent never decides these alone.

An example conversation

A buyer taps your ad and sends a first message on WhatsApp, in English. The Agent answers in English.

Example conversationA made-up company and buyer. The models, specs and numbers are invented.
  1. Buyer

    Hello, I saw your ad on Instagram. I'm looking for a pellet machine for wood sawdust. How much is it?

  2. Agent

    Hello, I'm Lily, an AI assistant. Our PM-600 pellet machine is made for sawdust: 500 to 700 kg per hour, 380 V three-phase. I can't give prices myself; a colleague will send you a quotation. Before that, our engineer needs two details: how many kg per hour do you need, and what is your local voltage?

  3. Buyer

    About 600 kg per hour. Our power is 415 V, 50 Hz.

  4. Agent

    Thank you. How many machines do you need, and where should we ship them?

  5. Buyer

    Two machines, to Mombasa.

  6. Agent

    Thanks! I've passed this to my colleague, who will contact you.

The need is clear: a "Qualified inquiry" card appears on the workbench. A salesperson clicks "I will follow up", the buyer is theirs, and the Agent stops replying.

Qualified inquiry

Pellet machine buyer, Mombasa

  • Kenya
  • en
  • WhatsApp
  • Qualified

The buyer wants 2 pellet machines for wood sawdust, about 600 kg per hour, local power 415 V 50 Hz, shipped to Mombasa, and is waiting for a quotation.

Product
Pellet machine for wood sawdusta pellet machine for wood sawdust
Quantity
2 machinesTwo machines
Destination
MombasaMombasa

Why it qualified Product, quantity and destination are all clear.

The buyer is waiting for: A quotation

  • I will follow up
  • Ask the Agent to find out more
  • Not qualified

Getting the Agent to know your machines

The Agent answers only from what you have published, and asks only what you tell it to. Write these four things first; you do not need to finish them all at once.

  1. Product details: one entry per model

    In Products & suppliers, create a product with its name, model, description and specifications, then press Publish. A draft is invisible to the Agent. If your manuals and spec sheets are PDFs, upload them to the product and mark them public: the Agent can read the text in them page by page (a scan has no text, so it cannot read it).

    For example: power, output, voltage, dimensions, weight, the materials it can process. Do not write prices.

  2. FAQ and company profile: write down what buyers keep asking

    In Knowledge, the FAQ tab holds question-and-answer pairs, written the way you would answer a buyer. The Company tab holds MOQ, typical lead time, custom capability, shipping and ports.

    For example: What is the minimum order? How long is the lead time? What do we need to know before quoting?

  3. Qualifying rules: tell the Agent what to ask

    On the Agent page, under "What counts as a real enquiry", choose what a buyer must make clear (by default: product, quantity and destination). In the notes, which are written for the Agent, add what machinery buyers must also say: application, capacity, voltage. The Agent takes the notes into account.

    For example: Before a quotation we need to know the material, the output per hour, and the local voltage and frequency.

  4. Let the AI fill in the Agent, then rehearse

    On the Agent page, paste a short company introduction and press "Fill it in for me": the AI fills in the Agent's name, introduction, tone and languages. Read it, change what is wrong, and press Save. Then use "Rehearse with the Agent" and play the buyer: nothing is sent to anyone.

    For example: ask it "How much is it?", see what it asks, and check that the inquiry reaches your workbench.

Questions from this industry

Do I make my ads in IceSell?

No. Ads are made in Meta's own tools. IceSell starts when a buyer taps your ad and messages you on WhatsApp: the Agent answers in the buyer's language, finds out what they want, how many and where to, and hands the real buyers to your salespeople.

Will the Agent choose a model for the buyer?

It only repeats the specifications and uses your product material states. Whether a model fits, or needs changes, it leaves to your engineer: it finds out what the buyer needs, then hands over.

Who makes the quotation?

Your colleagues. The Agent cannot see prices, costs or quotations. Prices go out only as a quotation from your team, and a submitted quotation must be approved by another colleague with approval rights before it reaches the buyer.

What if my material does not cover a technical question?

The Agent does not guess. It tells the buyer it will check, and adds the question to the "To answer" list in Knowledge; a colleague also gets the question handed over. Once your engineer writes the answer and publishes it, the Agent can answer it next time.

A machine takes many rounds of talking. Will the Agent keep replying?

Once a buyer is handed to a colleague (a salesperson clicks "I will follow up", or takes over the chat), the Agent stops replying to that buyer until you hand the chat back.

Where your data lives

Every company gets its own workspace and its own database, never shared with another company. We can host it for you, or you can install it on your own server. Where your data lives, and who can see it

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